She had just finished reading Nose Dive: A Field Guide to the World’s Smells, by Harold McGee, which talked about the chemical composition of everyday smells, both natural and industrial: car interiors, old carriages, and horse stables. The fragrance was intended for “petrolheads” who would miss the smell when driving their new electric vehicle - a marketing stunt for Ford’s all-electric Mustang Mach-E GT. An ad agency asked her to create a scent that would evoke the experience of being in an old gasoline-powered car. It was an assignment that Pia Long, a perfumer and the co-founder of the London fragrance company Olfiction, couldn’t turn down. This story is part of Grist’s Coming to our Senses series, a weeklong exploration of how climate change is reshaping the way we see, hear, smell, touch, and taste the world around us.
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